Tag: Marketing Assistant, The Bar Method

Alison worked for The Bar Method for three years upon moving to San Francisco in early 2012, working her way up from the front desk at the Marina studio to Marketing Assistant at the company headquarters. She produced promotional content and ensured brand consistency across 75+ exercise studio franchises.

The Bar Method Websites

Alison Cantor

barmethod

As The Bar Method’s Marketing Assistant, I collaborated with a contracted web developer to completely rebuild barmethod.com, upgrading from an html site built in the early 2000s to a more user friendly site built on the WordPress platform. I acted as the primary contact for the developer, photo and copy editor, and facilitator in design review meetings. With input from the developer, the Bar Method’s CEO, COO, and Marketing Director, I worked to balance the various design constraints with diverse branding priorities to create a holistic company website.

Once the barmethod.com design and content was finalized, I helped generate replicates of the site so that each of the 76 franchisees could use their own subdomain version to promote their studio and classes. I wrote a step-by-step, back-end user guide, hosted several webinars, and held a number of one-on-one calls to help the franchise owners perfect their sites.