Sister District is a political organization aimed at electing Democrats to state legislatures. They hired me in December 2017 for a two month contract to give their social media a boost so that the founders could focus on their longer term strategic goals. I was responsible for generating relevant content for Twitter, Facebook and Medium in accordance with the Sister District calendar and other current events. I monitored and responded to social media messages and posts, and worked to accurately convey the voice and spirit of the organization.
In those two months, I promoted Sister District’s mission and amplified their reach. I grew their Twitter following by roughly 3,000 (from ~9k to ~12k followers) and sent approximately 1,700 tweets. I also expanded their Facebook audience by 1,500 new page likes, with 60 posts.
Fundraising was one of the organization’s outreach goals; Sister District was running a crowdfunding campaign at the time to fund their operations. I helped the organization raise $40,000 during my two month contract, surpassing their funding goal.
During this time, Sister District was also focused on one special election in Florida’s state legislature, backing Margaret Good’s campaign. With my help promoting this endorsement through social media channels, the organization raised more than $30,000 to support her race. She won her election, thereby staving off a Republican supermajority in Florida!
The Nearly Now is a subscription based “anticipatory journalism” project written by Alex Steffen. Alex describes it as “a newsletter of provocative and compelling stories from the year 2025 — stories about people fighting for a better world, on a planet slipping into crisis.”
Working as Alex’s Chief of Staff, I helped lay the groundwork for this project. I fine tuned the concept and brainstormed story ideas. I also drafted the logo, based on Alex’s idea, and then contracted a designer on Fivrr to perfect it. I created matching imagery for social media, and used Medium to build the project’s landing page. I spoke with with Medium’s product team to learn more about their membership program and researched the alternatives for subscriber payments before deciding to go with MailChimp in conjunction with Campaignzee.
Alex and I launched the project in late January, 2017, and he’s continued writing on this platform and building his audience of subscribers ever since.
In the fall of 2014, I worked with Alex Steffen to relaunch his website, alexsteffen.com. Considering the design and functionality that Alex needed to run and promote his business of writing, public speaking and consulting, we decided to build a new site on the NationBuilder platform.
I worked with Alex to outline the necessary content and site framework, and we selected pieces of the old WordPress site to migrate. I then gathered quotes from several NationBuilder “architects” and conducted interviews to find the best candidate to fit our needs and budget. I selected Zac Maybury, and with my oversight and Alex’s final approval, he built the site as it stands today.
Once the site was live, we relaunched Alex’s newsletter through NationBuilder, carefully migrating the audience over from MailChimp. I edited that newsletter, which regularly reached more than 500 subscribers.
As The Bar Method’s Marketing Assistant, I collaborated with a contracted web developer to completely rebuild barmethod.com, upgrading from an html site built in the early 2000s to a more user friendly site built on the WordPress platform. I acted as the primary contact for the developer, photo and copy editor, and facilitator in design review meetings. With input from the developer, the Bar Method’s CEO, COO, and Marketing Director, I worked to balance the various design constraints with diverse branding priorities to create a holistic company website.
Once the barmethod.com design and content was finalized, I helped generate replicates of the site so that each of the 76 franchisees could use their own subdomain version to promote their studio and classes. I wrote a step-by-step, back-end user guide, hosted several webinars, and held a number of one-on-one calls to help the franchise owners perfect their sites.