The Nearly Now

The Nearly Now is a subscription based “anticipatory journalism” project written by Alex Steffen. Alex describes it as “a newsletter of provocative and compelling stories from the year 2025 — stories about people fighting for a better world, on a planet slipping into crisis.”

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Working as Alex’s Chief of Staff, I helped lay the groundwork for this project. I fine tuned the concept and brainstormed story ideas. I also drafted the logo, based on Alex’s idea, and then contracted a designer on Fivrr to perfect it. I created matching imagery for social media, and used Medium to build the project’s landing page. I spoke with with Medium’s product team to learn more about their membership program and researched the alternatives for subscriber payments before deciding to go with MailChimp in conjunction with Campaignzee.

Alex and I launched the project in late January, 2017, and he’s continued writing on this platform and building his audience of subscribers ever since.

The Bar Method Websites

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As The Bar Method’s Marketing Assistant, I collaborated with a contracted web developer to completely rebuild barmethod.com, upgrading from an html site built in the early 2000s to a more user friendly site built on the WordPress platform. I acted as the primary contact for the developer, photo and copy editor, and facilitator in design review meetings. With input from the developer, the Bar Method’s CEO, COO, and Marketing Director, I worked to balance the various design constraints with diverse branding priorities to create a holistic company website.

Once the barmethod.com design and content was finalized, I helped generate replicates of the site so that each of the 76 franchisees could use their own subdomain version to promote their studio and classes. I wrote a step-by-step, back-end user guide, hosted several webinars, and held a number of one-on-one calls to help the franchise owners perfect their sites.